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The world's leading one-stop supplier of Molex interconnect products in Munich last week's Shanghai Electronics Show (electronica Electronic Components Distributors Shanghai) Exhibition as a platform, highlights the well-defined China business strategy to achieve superior results. Molex demonstrated long-term investment in the Chinese market and efforts to help them grasp the superior product manufacturing opportunities in China and customers around the world to meet the immediate and long term needs.

Molex Larry Wegner, director of global marketing communications, said: "The Chinese market is very important for Molex in recent 30 years, we have maintained with Chinese clients strong partnership. In the meantime, we have witnessed the rapid development of China's economy, and we also will grow together. Molex in China a number of large-scale investment, the current number of employees in China has more than 20,000, a clear demonstration of this practice area Molex local electronics industry, customers and employee commitment. IC Distributors

Molex enter the Chinese market in 1982, a joint venture project in Dongguan. Recently, Molex in China has a strong and reputable market position, its strategic business locations across the country, to build 200 million square feet of manufacturing facilities, with complete design, manufacturing and processing capacity. Molex in China R & D and Technology Center is an advanced development of components and assembly of the global center.

Molex concern in China and sub-sectors in both industry leadership position, such as home appliances, white goods, mobile devices, computers, printers, TVs and DVD / Blu-ray player.

Wegner commented: "We find that China's business environment is very friendly, and labor costs are still competitive. In addition, a number of other favorable factors are continuing our investment in China is more important reasons, such as low-cost components unparalleled supply chain , excellent infrastructure and improve logistics services, lower tax rates and easy access to well-educated workforce, and the most important reason is: China is the center of today's global market, while the 'customers where we where.

Molex's portfolio of living in the world's largest portfolio of the list, with 100,000 kinds of products for the broad range of market segments. Molex also important for the Chinese market, many solution areas, such as automotive, medical, lighting, high-end servers, as well as the rapid rise of renewable energy, particularly solar energy market.

Wegner spoke: "With the purchasing power of the local population gradually increased, and the formation of the emerging middle class, we believe that China will continue to provide the electronics car dvd industry will create enormous business opportunities. Molex will continue to pay close attention to customer needs, and constantly develop and supply innovative products its electrical and mechanical design challenges to provide appropriate solutions that drive rapid growth of China's electronics market innovation.

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Stability "capital" market

Currently, in the flooring industry, a second-tier cities become increasingly keen competition in the market. However, in a "restriction" under the floor vents shadow of the market potential, and not as before, appear in the spring season this high decoration.

Some analysts pointed out that home buyers and investors waiting to see the "indifference" of the flooring industry is the dreaded "killer", while the illusion of the market forming a volume; other hand, the "store room" and not renovation needs, flooring dealer the day is clearly not easy.

"Stable a market, developing secondary and tertiary markets," the floor is already a common practice in business.

"Power Dekor in Zhengzhou market performance is strong, to achieve the established goals, faster than the same period the industry level." Dekor Henan Branch Manager Shiqing Dong told reporters, mainly due Dekor as brands, products have a good reputation and market appeal.

It is understood that in the first-line cities, most of the flooring business sales have fallen sharply, and some brands even decline of 40% or more. On the other hand, due to raw materials, human resources, costs, cost pressures throughout the flooring industry is very tight, not to mention some store rents by 20% to 30% of the surge, "This is purely an increase in costs", how to digest is a difficult "problem."

"Simply not the best way to price increases, but there is no way to become a passive choice." Said one industry, cost pressures increased sharply, to the floor, sort of a small business out of a problem. But from another perspective, but also an opportunity, if the maximum part of the internal digestion, reduce the rise in the price range for market share in the first-tier cities have a significant role in boosting.

According to Pei floor living at home Bianliang introduced on the market in Henan, living at home flooring products only a tiny percentage of the price adjustment, and modest increases, about 5%, well below the 10% increase peers. In addition, all flooring products introduced before the Spring Festival, does not involve price increases, consumers can purchase at any time.

Denver county-level market

Relative to line the city's "steady", the second and third tier markets, "hot", and even began to "fire". Provincial level agency hopes to develop two dealers, two cities in the county-level market, agents are radiation, to seek new profit growth point.

"Xinzheng branch performance, more than two Zhengzhou headquarters into." A Luo name brand flooring agents told a reporter, Xinzheng market is entering the second half of last year's field of vision, mainly from his time in combing the customer and found that there are many consumers, are from the surrounding cities of Zhengzhou.

Shun Li Jianqiang flooring distributor in Henan said in recent years, including Henan included, the policy continued to tilt the county and rural markets, making the second and third line of the city's economy has a new take-off. County-level cities and now the people's purchasing power is also very abundant, high quality of life has more to pursue, the demand for building materials has also undergone great changes.

It is understood that, as a newly emerging county-level market, competition is far from a second-tier cities so intense. And most brands of flooring products, gross profit margin of 40% or more, some even higher, high-end solid wood flooring products due to its higher value-added products, profits and some can even be doubled.

At the same time, agents in the county but also the cost floor registers of expanding the market a lot less. Data show that in a second-tier cities to build a floor distributor 100 square meters in the high-end brand shops, at least 50 million of start-up capital, only the design, model, accessories, materials, cost of doing so, built into the shop up to 800 ~ 1000 yuan / square meter, plus the rent on a quarterly basis to deliver a month's deposit. In cities and counties to build a 100 square-meter store, start-up capital as long as 15 million to 20 million, so the dealer put a relatively small risk is also smaller.

SITA floor Henan Hong Yuan, general manager, told reporters that at present, the province rose up to the floor line in a stable market, but also attaches great importance to the second and third-line market opening, and even the rural market, has opened more than 100 stores, not only to achieve the province's 18 provincial cities in the whole layout, but also completed a 84% market coverage of the province.

"Rise up to the floor in the release of county-level market, sales have accounted for the overall share of Henan, 50 percent of the company is expected that this trend will be further strengthened." Hong Yuan said, from the eighties and nineties of the last century per square meter the high price of several hundred dollars, and now one square meter less than 100 yuan a minimum price of civilians, wood floor has been turned into luxury home decoration essential building materials, flew to the homes of ordinary people.

It is understood that some county-level market in the province, in addition to SITA, the first-tier cities in the mainstream flooring brands, such as Dekor, nature, life, home, EMC, regal, Yangtze, was already common, and their branding strength is even more pervasive, in addition to the traditional business, promotions, in addition, many villages of the wall has become one of the main positions of its propaganda.

In a way, it is the arrival of these well-known brands, to meet the high quality of life for local residents to pursue. It also means that the flooring market in the county-level cities, the market has already started the battle, who A rushed finish line first victory? Who will occupy a larger market, the Central Plains? Floor crowded market, the outcome of the geometry, there is still a suspense.